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IP Licensing

  • From Orla Kiely Designs to Marshall Amplification, Licensing Strikes the Right Notes.
    The Irish designer, Orla Kiely, has not been short of awards during her company’s twenty-year existence, including, crucially, plenty in the world of licensing for her and her licensees. The news last week, then, that her wholesale and retail business, Kiely Rowan, was to close via a creditors’ voluntary liquidation, ... Read More
    Source: LicensingPublished on 2018-09-24By Kelvyn Gardner
  • Reflecting on Charles Lazarus and Toys R Us
    It was with sadness that we heard yesterday about the death, at age 94, of Toys R Us founder Charles Lazarus, ironically a week after the company announced plans to liquidate. He stepped down as Chairman-CEO in 1994, but had retained the title of Chairman Emeritus. According to the New ... Read More
    Source: LicensingPublished on 2018-03-23By Christina Jordan
  • There’s an Opportunity Out There for Someone
    With reporting by Mark Seavy By the time Toys R Us sought bankruptcy court approval early Thursday morning “to begin the process of conducting an orderly wind-down of its U.S. business and liquidation of inventory in all 735 of the Company’s U.S. stores,” many in the licensing industry were well ... Read More
    Source: LicensingPublished on 2018-03-16By Marty Brochstein
  • In Memoriam: Robert Sutherland
    Last week we received the sad news of the death of Robert Sutherland, Chairman of Redan Publishing and a major player in the UK kid’s comics business for many decades. Robert was regarded by virtually everyone he met as one of the true gentlemen of licensing. His no-nonsense approach to ... Read More
    Source: LicensingPublished on 2018-02-26By Kelvyn Gardner
  • Packaged Food, and Beauty & Personal Care in Western Europe Still Present Untapped Opportunities for Licensing
    As explored in Euromonitor International’s “Character Licensing Trends in Packaged Food, and Beauty & Personal Care in Western Europe” report, there are many categories in packaged food, and beauty and personal care in Western Europe which remain untapped by character licensing. Restrictions on unhealthy food packaging are a challenge, but ... Read More
    Source: LicensingPublished on 2018-02-09By Utku Tansel
  • The What, Where and Why at This Year’s Winter Fancy Food Show
    This article originally appeared on LinkedIn. San Francisco’s annual Winter Fancy Food Show is a foodie’s dream! From tempting sweets, to power-packed proteins, to exciting new products like hot honeys and boozy snacks, there are enough gourmet indulgences to delight the taste buds for days. Beyond new flavors, variations and packaging, we saw the ... Read More
    Source: LicensingPublished on 2018-01-30By Ted Curtin
  • Characters Continue to Drive Licensing in Fashion, and Homewares & Home Furnishings in Western Europe
    As investigated in Euromonitor International’s “Character Licensing Trends in Fashion and Homewares and Home Furnishings in Western Europe” report, which examines major character licensing trends in the largest markets, Western Europe is key for character licensing across FMCG. It is an affluent and developed region and while fashion’s appeal and ... Read More
    Source: LicensingPublished on 2018-01-11By Utku Tansel
  • The world of brand licensing is ever-changing, with new technologies quickly shifting the environment and shaping new, unique licensed products. But how about the operations side  in the licensing business? How could artificial intelligence, or AI, help brand licensing businesses to grow and improve? AI is clearly here to stay. ... Read More
    Source: LicensingPublished on 2017-12-12By Kalle Törmä
  • Artificial Intelligence Will Take Brand Licensing Operations to Next Level
    The world of brand licensing is ever-changing, with new technologies quickly shifting the environment and shaping new, unique licensed products. But how about the operations side in the licensing business? How could artificial intelligence, or AI, help brand licensing businesses to grow and improve? AI is clearly here to stay. ... Read More
    Source: LicensingPublished on 2017-12-12By Kalle Törmä
  • Christmas UK
    The Christmas bells have been jingling since mid-November in the UK retail market but it remains to be seen if this early start to Christmas trade will get the tills ringing. Christmas is clearly a key time for retailers and as a retail facing industry licensing plays a part in it. Often it is ... Read More
    Source: LicensingPublished on 2017-12-05By Ian Downes
  • Good Christmas Presence for Licensing at Retail in the UK
    The Christmas bells have been jingling since mid-November in the UK retail market but it remains to be seen if this early start to Christmas trade will get the tills ringing. Christmas is clearly a key time for retailers and as a retail facing industry licensing plays a part in it. Often it is ... Read More
    Source: LicensingPublished on 2017-12-05By Ian Downes
  • Brand and Lifestyle Licensing: One Customer = Multiple Opportunities
    As investigated in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 2” report, brand and lifestyle licensing presents unique opportunities for businesses. It is a distinctive way of connecting with consumers on different platforms. Many companies trademark their established brands/properties to other companies enabling the company to expand ... Read More
    Source: LicensingPublished on 2017-11-28By Utku Tansel
  • Thelonious Monk And The Perils Of Oral Agreements
    Original Article Source: Forbes.com An old quip that is widely misattributed to the famous movie producer Samuel Goldwyn states “a verbal contract isn’t worth the paper it’s written on.” The truth is, with only a few exceptions, oral agreements are legal, valid and binding. However, oral agreements present other difficulties and challenges ... Read More
    Source: LicensingPublished on 2017-11-17By Steve Sparacino
  • Brand and Lifestyle Licensing: A Lucrative Business
    As explored in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 1” report, brand and lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams. Many franchises aspire to ... Read More
    Source: LicensingPublished on 2017-10-19By Utku Tansel
  • A Global Business Needs Local Knowledge
    This post appears in the current issue of Total Licensing The notion that “all politics is local” is most often credited to a former Speaker of the U.S. House of Representatives, Thomas “Tip” O’Neill, accentuating the idea that politicians need to intimately understand the nuances of what makes their constituents ... Read More
    Source: LicensingPublished on 2017-09-27By Marty Brochstein
  • Who Owns Tom Clancy’s Fictional Character Jack Ryan?
    This article originally appeared in Forbes.   ... Read More
    Source: LicensingPublished on 2017-09-20By Christina Jordan
  • How to Establish a World-Class Corporate Brand Licensing Program: Part Three
    This article originally appeared in Forbes. In the first installment of this three-part series (available here), I commenced a survey and analysis of the key processes and procedures in establishing a corporate brand licensing program by covering how to get started, strategic planning, and teams, processes and tools. In the second ... Read More
    Source: LicensingPublished on 2017-09-18By Oliver Herzfeld
  • Celebrating 10 Years of Expo Licensing Brazil
    It is no news that Brazil is going thru a huge political crisis that affects the country’s economy and has undermined consumer and investors’ confidence however, it seems there is a breath of new air in the licensing industry and the business community seems to agree that we start to ... Read More
    Source: LicensingPublished on 2017-09-09By Celso Rafael
  • Licensed to Wear: Licensed Fashion is Exploding
    As explored in Euromonitor International’s “Global Licensing Trends in Adult Fashion” report, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all ... Read More
    Source: LicensingPublished on 2017-09-05By Utku Tansel
  • eSports is Coming and You Better Have a Plan to Embrace It
    Competitive gaming has existed almost as long as videogames have themselves. Over recent years however, eSports has exploded in popularity to become the mainstream spectator sport that it is today. 2016 was a huge year for eSports and 2017 shows no signs of it slowing down. With a predicted year-on-year ... Read More
    Source: LicensingPublished on 2017-08-23By Dave Collins
  • How To Establish A World-Class Corporate Brand Licensing Program: Part Two
    A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care. In the first installment of this three-part series (available here), I commenced a survey and ... Read More
    Source: LicensingPublished on 2017-07-27By Oliver Herzfeld
  • Childrenswear: A Key Driver for the Global Licensing Industry
    Utku Tansel, Strategy Analyst – Licensing As explored in Euromonitor International’s “Global Licensing Trends in Children’s Apparel and Footwear” report, characters dominate children’s fashion licensing as the majority of these franchises target children. After children  pass the age of eight, other licensing types provide fiercer competition to character   licensing including ... Read More
    Source: LicensingPublished on 2017-07-26By Utku Tansel
  • Is Your Licensing Growth Strategy Better Than Harry Potter?
    I recently watched a webinar put on by the International Licensing Industry Merchandisers’ Association (LIMA) on Reframing the Ways Brands Grow, and it got me thinking. What is a brand? It’s not just a product or a service any more. It can be a TV series, a political party, even ... Read More
    Source: LicensingPublished on 2017-07-20By Steve Sparacino
  • Summer Reading: The LIMA Marketing Edition
    Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help. CHRISTINA’S RECOMMENDATIONS Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck “News has little value on ... Read More
    Source: LicensingPublished on 2017-06-27By LIMA Marketing
  • Top Five Trends Shaping Character Licensing in Asia Pacific
    Utku Tansel, Strategy Analyst – Licensing, Euromonitor International Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways ... Read More
    Source: LicensingPublished on 2017-06-21By Utku Tansel
  • The Value of Video Marketing
    Did you know video is projected to claim more than 80% of all web traffic by 2019? According to inc.com, “you want to take big creative steps forward in establishing your business within the video internet marketing revolution. What used to be a future reality conversation held only in ... Read More
    Source: LicensingPublished on 2017-06-19By Steve Sparacino
  • Identifying a Great Developer or Publisher for Your License
    Video games on mobile devices, PC’s, and consoles have a tremendous reach now and engage users far more than ever before. And that’s quite a feat. Let’s dispel some old ways of thinking first and then we will go through some simple steps to find a great partner for your license. “Video ... Read More
    Source: LicensingPublished on 2017-06-12By Jay Powell
  • Legal Beef: Benihana In A Licensing Battle Over The ‘Beni Burger’
    It all started with an unauthorized hamburger. Well, actually, it all started in 1964 when Hiroaki “Rocky” Aoki opened a chain of iconic Benihana restaurants. The restaurants feature teppanyaki cooking, a dinner entertainment style of cuisine where chefs theatrically prepare meals at an iron griddle located tableside. Sometime after Aoki’s ... Read More
    Source: LicensingPublished on 2017-05-19By Oliver Herzfeld
  • Licensing the Right of Publicity: A Primer
    By: Jonathan L. Faber Licensing refers to a transaction involving intellectual property. While trademarks, copyright, and patents are familiar, the Right of Publicity also is the centerpiece of many licensing transactions.  The state-based Right of Publicity ensures control over most commercial uses of one’s persona.  Like copyright, the right generally ... Read More
    Source: LicensingPublished on 2017-05-01By Jonathan Faber
  • Beauty and Personal Care Offers Further Opportunities in Licensing
    By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific ... Read More
    Source: LicensingPublished on 2017-04-13By Utku Tansel