IP Licensing

This article originally appeared in Forbes.   ... Read More

This article originally appeared in Forbes. In the first installment of this three-part series (available here), I commenced a survey and analysis of the key processes and procedures in establishing a corporate brand licensing program by covering how to get started, strategic planning, and teams, processes and tools. In the second ... Read More

It is no news that Brazil is going thru a huge political crisis that affects the country’s economy and has undermined consumer and investors’ confidence however, it seems there is a breath of new air in the licensing industry and the business community seems to agree that we start to ... Read More

As explored in Euromonitor International’s “Global Licensing Trends in Adult Fashion” report, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all ... Read More

Competitive gaming has existed almost as long as videogames have themselves. Over recent years however, eSports has exploded in popularity to become the mainstream spectator sport that it is today. 2016 was a huge year for eSports and 2017 shows no signs of it slowing down. With a predicted year-on-year ... Read More

A well-functioning corporate licensing program can help a brand to expand into new categories and territories, adapting to new trends and a changing marketplace. However, setting up such a program takes hard work and ongoing care. In the first installment of this three-part series (available here), I commenced a survey and ... Read More

Utku Tansel, Strategy Analyst – Licensing As explored in Euromonitor International’s “Global Licensing Trends in Children’s Apparel and Footwear” report, characters dominate children’s fashion licensing as the majority of these franchises target children. After children  pass the age of eight, other licensing types provide fiercer competition to character   licensing including ... Read More

I recently watched a webinar put on by the International Licensing Industry Merchandisers’ Association (LIMA) on Reframing the Ways Brands Grow, and it got me thinking. What is a brand? It’s not just a product or a service any more. It can be a TV series, a political party, even ... Read More

Summer is here!  That means vacations, pool/beach time and the need for some new reading suggestions.  LIMA’s marketing duo is here to help. CHRISTINA’S RECOMMENDATIONS Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Nosiy Social World – Gary Vaynerchuck “News has little value on ... Read More

Utku Tansel, Strategy Analyst – Licensing, Euromonitor International Asia Pacific was the top region in the world in terms of disposable income and expenditure growth during the period of 2011-2016. While Asia evolves as the global leader in population, production and consumption, manufacturers across many industries are looking into ways ... Read More

Did you know video is projected to claim more than 80% of all web traffic by 2019? According to inc.com, “you want to take big creative steps forward in establishing your business within the video internet marketing revolution. What used to be a future reality conversation held only in ... Read More

Video games on mobile devices, PC’s, and consoles have a tremendous reach now and engage users far more than ever before. And that’s quite a feat. Let’s dispel some old ways of thinking first and then we will go through some simple steps to find a great partner for your license. “Video ... Read More

It all started with an unauthorized hamburger. Well, actually, it all started in 1964 when Hiroaki “Rocky” Aoki opened a chain of iconic Benihana restaurants. The restaurants feature teppanyaki cooking, a dinner entertainment style of cuisine where chefs theatrically prepare meals at an iron griddle located tableside. Sometime after Aoki’s ... Read More

By: Jonathan L. Faber Licensing refers to a transaction involving intellectual property. While trademarks, copyright, and patents are familiar, the Right of Publicity also is the centerpiece of many licensing transactions.  The state-based Right of Publicity ensures control over most commercial uses of one’s persona.  Like copyright, the right generally ... Read More

By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific ... Read More

By Oliver Herzfeld and Jared Mermelstein “Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!” This article originally appeared in Forbes. As a growing number of ... Read More

I’m sure I was not alone yesterday in receiving a good many email, text and WhatsApp messages from licensing friends, colleagues and contacts wishing me to be safe and well away from the London terrorist attack. I thank all of you for your care and concern. In fact, I was ... Read More

This article originally appeared in Forbes.   Licensing programs are an important commercial tool for corporate brand owners, enabling them to derive significant rewards from granting third parties the right to use their trademarks. In addition to generating new revenue streams, licensors benefit from: strengthened relationships, reinforced brand values and ... Read More

Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in ... Read More

This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent ... Read More

Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A ... Read More

From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms.  The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business ... Read More

LIMA held its first festive networking event in India on Thursday, December 8 at Opa! Bar & Café in Mumbai. Over 25 delegates comprised of both LIMA members and non-members were in attendance. This event was one with purpose, with professionals from the licensing industry networking with different types of ... Read More

Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most ... Read More

According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media ... Read More

I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home ... Read More