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IP Licensing

  • Beauty and Personal Care Offers Further Opportunities in Licensing
    By: Utku Tansel, Strategy Analyst – Licensing As I explore in our “Global Licensing Trends in Beauty and Personal Care” Global Briefing, Licensing is becoming an important factor across many categories. While fashion houses’ sales in the industry continue to grow, character franchises are driving licensing in baby and child-specific ... Read More
    Source: LicensingPublished on 2017-04-13By Utku Tansel
  • Protecting Cannabis Brand Names
    By Oliver Herzfeld and Jared Mermelstein “Marijuana’s classification as an illegal substance makes brand protection under trademark law problematic and uncertain. But it is not impossible for cannabis companies to protect their brands. It just takes some creative problem-solving!” This article originally appeared in Forbes. As a growing number of ... Read More
    Source: LicensingPublished on 2017-04-04By Oliver Herzfeld
  • A Note from London
    I’m sure I was not alone yesterday in receiving a good many email, text and WhatsApp messages from licensing friends, colleagues and contacts wishing me to be safe and well away from the London terrorist attack. I thank all of you for your care and concern. In fact, I was ... Read More
    Source: LicensingPublished on 2017-03-23By Kelvyn Gardner
  • How To Establish A World-Class Corporate Brand Licensing Program
    This article originally appeared in Forbes.   Licensing programs are an important commercial tool for corporate brand owners, enabling them to derive significant rewards from granting third parties the right to use their trademarks. In addition to generating new revenue streams, licensors benefit from: strengthened relationships, reinforced brand values and ... Read More
    Source: LicensingPublished on 2017-02-16By Oliver Herzfeld
  • Asia Pacific Offers Good Opportunities in Apparel, Personal Accessories and Toys Licensing
    Utku Tansel, Strategy Analyst – Licensing As I explore in Euromonitor International’s “Key Character Licensing Trends Shaping Apparel, Personal Accessories and Toys in Asia Pacific” Global Briefing, Asia Pacific is a promising region where growing populations, rising disposable incomes, expanding middle classes and rapid urbanisation are all driving growth in ... Read More
    Source: LicensingPublished on 2017-02-06By Utku Tansel
  • Louis Vuitton v. My Other Bag: No License Required
    This article originally appeared in Forbes. Using another’s trademark on your goods and services usually requires a license. However, there are exceptions to that general rule. For example, under certain circumstances, you are not required to obtain a license in connection with trademark uses for purposes of parody. The recent ... Read More
    Source: LicensingPublished on 2017-01-09By Oliver Herzfeld
  • Licensing Industry Is Ready for the Next “Frozen”
    Utku Tansel, Strategy Analyst – Licensing – The astonishing success of “Frozen” clearly proved that the licensing landscape is still far from saturated and there is still scope for the development of successful new properties as well as existing evergreen franchises as I also explore in Euromonitor International’s “Licensing: A ... Read More
    Source: LicensingPublished on 2017-01-06By Utku Tansel
  • What Does the New “Unfair Contract Terms” Legislation for Small Business Mean for Australia?
    From 12 November 2016, a new law will protect small business in Australia from unfair contractual terms.  The law covers ‘standard form contracts’ that are prepared by one party and presented on a ‘take it or leave it’ basis, where: At least one of the parties is a small business ... Read More
    Source: LicensingPublished on 2016-12-13By Stuart Gibson
  • LIMA India Networking Success
    LIMA held its first festive networking event in India on Thursday, December 8 at Opa! Bar & Café in Mumbai. Over 25 delegates comprised of both LIMA members and non-members were in attendance. This event was one with purpose, with professionals from the licensing industry networking with different types of ... Read More
    Source: LicensingPublished on 2016-12-10By Rutika Malaviya
  • Licensing Cross-industry Potential Presents Untapped Opportunities
    Euromonitor International estimates that while the combined value of industries that offer potential for licensing amounts to almost US$7 trillion globally, arguably the most licensable categories within these industries generate as much as US$3.5 trillion in combined overall global retail sales. The following categories could debatably be among the most ... Read More
    Source: LicensingPublished on 2016-12-08By Utku Tansel
  • How SnapChat is Beneficial for Branding, Marketing, and Licensing
    According to Convince & Convert, SnapChat in the past 12 months, has grown its awareness rate from 60% to 72% amongst Americans 12 and older. This is just one benign statistic of how powerful SnapChat can be to your marketing, and branding efforts. In comparison to other Social Media ... Read More
    Source: LicensingPublished on 2016-12-05By Steve Sparacino
  • My View: Inagural Nordic Licensing Conference in Helsinki
    I’m just back from representing LIMA at the inaugural Nordic Brand Licensing Market. Held in Helsinki, Finland, the event was organised by AGMA, the Finnish Association for Agents and Managers in the Creative Industries. For some years now AGMA has been at the forefront of promoting licensing in their home ... Read More
    Source: LicensingPublished on 2016-11-30By Kelvyn Gardner